Mercedes-Benz Group AG is one of the world's most successful automotive companies. Mercedes-Benz AG, the Group is a leading global supplier of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. With roughly 172,000 people worldwide, Mercedes-Benz AG operates in nearly every country of the world and has production facilities in Europe, North and Latin America, Asia and Africa.

Mercedes-Benz Vietnam Ltd. (MBV), a joint venture with the German-based Mercedes-Benz AG and SAMCO, was incorporated on the 14th of April in 1995. MBV has been tasked with the assembly and distribution of passenger cars. Since our foundation in 1995, we have been a key player in the local automotive industry, especially in the luxury segment.

 

Job Opportunities at Mercedes-Benz Vietnam

Senior Manager, Retail Management & PlanningAre you a strategic and results-driven sales professional with strong automotive market knowledge?

Do you enjoy turning business insights into effective sales strategies and programs? Are you passionate about driving retail performance, ensuring product availability, and working closely with regional stakeholders, dealers, and cross-functional teams to achieve sales targets? If so, we encourage you to apply for the position of Senior Manager, Retail Management & Planning.

Objective of Job

To ensure the effective achievement of retail and wholesale sales targets within the given timeline, budget, and available resources by leading sales planning, product availability management, sales program development, business insight generation, and dealer performance support.

The role is accountable for OP, SP, and KUFRI planning to ensure product availability for sales target achievement, strengthen demand planning accuracy, support effective wholesale allocation, and develop impactful sales programs based on market, customer, dealer, and competitor insights.

Key Responsibilities Sales OP, SP & KUFRI Planning

• Lead annual OP, SP, and monthly KUFRI planning to ensure alignment between sales demand and product supply.
• Coordinate with MO, SEA1, HUB/MSO, and Product Teams to optimize forecasting accuracy, product availability, and new product launch readiness.
• Monitor dealer orders, CKD production plans, and vehicle allocation to support sales target achievement.

 Sales Target Achievement

• Translate annual business plans into actionable sales targets, KPIs, and performance measures.
• Develop and monitor sales targets by product, dealer, region, and timeline.
• Analyze dealer performance and drive improvements in sales processes, order management, stock allocation, and retail effectiveness.
• Collaborate with Marketing to support product launches and sales campaigns.

 Sales Program Development

• Develop and manage the annual sales promotion calendar based on customer insights and business priorities.
• Design sales campaigns, incentive programs, and partnerships with banking, insurance, and DFS partners to drive retail performance.
• Manage sales program budgets, approval processes, dealer meetings, and sales contests.
• Evaluate campaign performance and continuously optimize future programs.

 Sales Program Execution

• Ensure effective communication and deployment of sales programs across dealers, field sales teams, and customers.
• Manage campaign materials, customer communications, and program implementation.
• Monitor sales results, program KPIs, reimbursements, and discount budgets to maximize return on investment and sales performance.

 Business Insights & Market Analysis

• Analyze customer, sales, dealer, and market data to identify opportunities and support business planning.
• Develop insights into customer behavior, buying journeys, and competitive trends.
• Provide actionable recommendations to support sales strategies and business growth.

 Dealer Retail Marketing Support

• Consult dealers on retail marketing activities to improve lead generation, customer conversion, and retail performance.
• Collaborate with dealers, Field Sales, and Marketing teams to ensure effective execution of sales and marketing initiatives.

 Team Leadership & Capability Development

• Coach and support team members to achieve business objectives and career goals.
• Identify capability gaps and drive individual development plans.
• Build a strong talent pipeline and foster a high-performance team culture.
• Monitor team performance and development progress.

Education & Experience

• University degree in Economics, Business Administration, Marketing, or equivalent.
• Minimum 8 years of working experience in Sales and Marketing within the automotive industry.
• Strong experience in sales planning, sales operations, demand planning, sales program development, and dealer performance management is preferred.

• Experience working with regional stakeholders, dealer networks, and cross-functional teams is an advantage.

   

   

 Knowledge & Skills

• Good knowledge of the automotive market and sales business.
• Strong strategic thinking, analytical, planning, organizational, and negotiation skills.
• Excellent business judgment and problem-solving capabilities.
• Strong communication and presentation skills.
• Good command of English and Vietnamese, both written and spoken.
• Proficient in Microsoft Office applications, especially Excel, PowerPoint, and Word.
• Good interpersonal skills with a high team-work spirit.
• Confident and able to work independently.
• Able to work effectively under high pressure.
• Willing to travel when required.

Join us and play a key role in driving sales performance, strengthening dealer success, and supporting sustainable business growth for Mercedes-Benz Vietnam.