Retail Marketing Activation
• Plan and execute retail activation in-line with the MBTw calendar; localize assets for showroom/digital touchpoints.
• Support dealer to clarify relevant operational questions, platform/system trouble shooting on RMP, SFDC, digital signage content platform, top-end vehicle arrangement and availability check.
• Manage relevant retail platforms/systems and follow IT guideline for user access management and security check.
CRM
• Build & optimize 1:1 journeys via MB Pass and Marketing Cloud; ensure LOA compliance and content delivery via retail channels.
• Assist MB Credit Card/MNA/CT activity planning and post-campaign analysis.
• Assist MercedesTrophy communications and logistics, ensuring the proper records across the announced process/timing.
• Support physical events per ad-hoc request or assignment
Experience
· At least 4 years of hands-on experience in retail marketing, CRM, or digital communications, preferably within the automotive or luxury sector.
· Experience working with cross-functional teams and external partners (e.g., dealers, agencies).
· Proven track record in supporting retail activation campaigns, customer events (such as MercedesTrophy), or CRM initiatives.
Personal Skills
· Proactive, collaborative, and able to manage multiple tasks in a fast-paced environment.
· Self-driven, highly responsible, and able to handle tasks independently and work effectively in a high-pressure environment.
· Excellent communication skills, both written and verbal, in Mandarin and English.
· Strong organizational and coordination abilities, with attention to detail and a structured approach to documentation, auditing, and reporting.
· Analytical mindset with the ability to interpret KPIs and campaign performance data.
Specific knowledge
· Knowledge of brand CI/CD standards, retail channel operations, and showroom activation best practices.
· Familiarity with 1:1 Communications, Salesforce Marketing Cloud ( journey building, segmentation, email/SMS campaigns)
· Proficiency in MS Office (Excel, PowerPoint, Word); experience with dashboards and reporting tools is a plus.
