Welcome to Mercedes Benz Korea!
We’re seeking a Customer Intelligence CRM Specialist to develop and execute CRM strategies across all digital touchpoints within the MBK ecosystem. The role includes optimizing CRM systems, ensuring high-quality customer data, and driving multi-channel campaigns with performance tracking. You’ll work closely with HQ, IT, and dealers to localize processes, support users, and deliver data-driven insights for continuous improvement. If you're passionate about leveraging customer data to shape strategic CRM solutions, we invite you to apply and be part of our dynamic team.
Customer Intelligence CRM Strategy & Management
Develop MBK CRM strategy & execution based on customer digital journey throughout all MBK digital touch points
Lead to analyze the gap of Customer Master Data pool within MB ecosystem and enhance customer intelligence in co-operation with relevant stakeholders
Operate, maintain, and optimize the CRM system (e.g., Service Cloud, Marketing cloud, Data cloud)
Plan and execute multi-channel CRM campaigns with performance tracking
Ensure high-quality customer data management, integrity, and legal compliance
Maintain seamless integration with GA, Data Cloud, and other systems
Business process innovation for maximum efficiency.
Align and coordinate with HQ/Regional teams to localize global CRM systems and processes
Participate in system integration projects with IT and ensure compatibility with local business needs
Manage CRM-related change requests, testing, and rollout for localized modules
Dealer CRM Support & Communication
Act as the primary contact point for dealers regarding CRM system usage and campaign execution
Provide CRM onboarding, operational training, and continuous support to dealer user
Deliver user manuals, playbooks, FAQs, and CRM best practice guidelines to support dealer self-sufficiency
Collect feedback and CRM improvement suggestions from the field to inform future system or process updates
Data Analytics & Reporting
Analyze customer profile, segmentation, and lifetime value
Develop and distribute trend dashboards and performance reports
Support data-driven decision making across business units
Business Partner and Internal alignment and communication
Manage relationships with marketing agencies
Oversee CRM system improvement projects, ensuring timely and quality delivery
Ensure compliance with data privacy and security regulations
Education
4 year university graduate, Bachelor’s degree in business administration/automotive related majors preferred
Experience
3 ~ 5 years of experience in CRM processes and tools, preferably in auto or luxury retail industry Salesforce (Service Cloud, Marketing Cloud) and SQL, DBMS, PowerBI knowledge preferred
Specific knowledge
Strong operational skill with attention to details Good at playing with numbers and statistics with strong OA (Powerpoint, Excel, work) skill Excellent communitation skill both Korean and English (verbal, written and presentation)
