OBJECTIVE OF JOB

·        Develop, plan, and execute MB Malaysia’s corporate communication & PR strategy to position MBM as a leader in the Malaysian automotive industry and a socially responsible corporate citizen.

·        Drive integrated communications strategies across earned media, search, and AI-driven discovery platforms, leveraging GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) to strengthen brand visibility, authority, and customer engagement.

·        Champion internal communication strategies to achieve a two-way communication environment that fosters higher morale, greater productivity, and a strong corporate culture.

·        Establish and enhance relationships with external partners including media & influencers, not excluding NGOs and the corporate community, to effectively communicate MB Malaysia’s brand presence and image while providing dedicated support.

·        Oversee MB Malaysia’s Sponsorship and Donation Database.

·        Oversee and integrate PR and Social Media strategy to enhance brand visibility, audience engagement, and corporate reputation.

·        Lead the company’s social media marketing activation efforts, including postings for CS, MB Financial, for enhanced engagement in support of the overall Marketing campaigns.

JOB DESCRIPTION

1.       Develop, plan, and execute Corporate PR, marketing events, sponsorships, and donation projects in line with MBM’s corporate strategy. Includes interviews, press releases, and event organization.

2.       Manage and oversee Social Media content strategy, audience engagement, and corporate reputation across digital platforms. Ensure timely and relevant content aligned with corporate goals.

3.       Social media management – oversee content strategy, engagement, and crisis communication on digital platforms

4.       Establish and maintain relationships with external media (business, finance, social, political, NGOs, Government). Includes networking, media briefings, and press relations.

5.       Support business units in corporate PR, brand identity, and event execution to align with MBM’s messaging

6.       Establish and monitor corporate identity to maintain a consistent brand image.

7.       Develop and execute Internal Communication tools, including the company’s social intranet

8.       Monitor coverage and market trends and research consumer behaviors for strategic insights via media coverage and social media listening

EDUCATION LEVEL / TRAINING

Degree in Communication or equivalent.

EXPERIENCE (TYPE OF)

·       Preferred 3-5 years in corporate / marketing communication.

·       Experience in the automotive industry – sales & marketing, corporate planning and corporate communication is an added value.

SPECIFIC KNOWLEDGE/ SKILL

·       Good communication and PR, Social media skills.

·       Event organization and project management.