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Digital Marketing Specialist
Tasks

Responsibilities
•    Collaborate closely with the global digital team, serving as the local webmaster responsible for implementing new features and functionalities on the official Mercedes-Benz website.
•    Coordinate with external agencies to ensure the continuous maintenance of content and functionality across all official Mercedes-Benz websites and social media accounts.
•    Develop and execute digital campaigns that align with local marketing strategies and CRM initiatives to enhance brand visibility and engagement.
•    Conduct vigilant monitoring and timely updates of content on the brand's website and social media accounts to ensure the accurate representation of product information and brand messaging.
•    Collaborate with cross-functional teams to compile comprehensive integrated campaign performance reports to offer valuable insights and actionable recommendations for future marketing campaign optimization.
•    Perform ad-hoc market research and analysis of competitors' activities to stay informed about industry trends and identify marketing opportunities.
 

Qualifications

Requirements
•    University graduate with a major in marketing, business, multimedia design, or related discipline
•    Minimum of 2 years working experience. Prior experience in in-house marketing, media, creative, or web design agency is highly desirable.
•    Basic knowledge or experience with Adobe AEM, SEO/SEM, Google Ads, Meta Ads, social media management tools (e.g., Sprinklr), and analytics tools (e.g., Google Analytics 4, Ahrefs).
•    Strong analytical skills and attention to detail.
•    Excellent teamwork and project management abilities.
•    Effective communication skills with a proficient command of spoken and written English and Chinese.
•    Passion for automobiles.
 

We are an equal opportunity employer. The information provided will be treated in strict confidence and only be used for recruitment related purposes. The Company may refer suitable applicants to other vacancies within the Group. All personal data of unsuccessful applicants will be destroyed within 12 months on completion of the recruitment exercise.
All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request and correction concerning the personal data will be made upon request.

Benefits
Events for Employees
Flextime Possible
Hybrid Work Possible
Health Benefits
Good Public Transport
Barrier-Free Workplace
Canteen, Café
ContactMercedes-Benz Hong Kong Limited LogoMercedes-Benz Hong Kong Limited
5/F, Mercedes-Benz Brand Centre000000 Chai WanDetails to location
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