As an Organic Social Media Assistant Manager, you will be responsible for driving the end-to-end planning, execution, and optimization of organic social media activations across regional markets, supporting Sales, Marketing, Customer Services (CS), Vans objectives.

You will work closely with Experience Center Enablement team, Experience Center Activation team (internal stakeholders), agencies, and markets to ensure consistent brand storytelling, operational excellence, governance and performance-driven outcomes across all social touchpoints.

Key objectives include:

• Execute organic social media activations across regional markets, ensuring alignment with overarching Sales, Marketing; Customer Services (CS) and Vans strategies

• Translate business objectives into social-first strategies, supporting both brand-building and conversion-driven initiatives

• Drive Always-On (AON) and campaign-based social content, ensuring consistency, relevance, and scalability across multiple markets

• Collaborate cross-functionally with internal stakeholders to ensure integrated campaign delivery and unified messaging

• Act as the key liaison between markets, regional teams, and external agencies, ensuring smooth coordination, clear communication, and timely delivery

• Ensure governance and best practices in organic social media execution, including platform usage, asset management, and approval processes

• Monitor and analyze social media performance (KPIs), providing actionable insights and recommendations to optimize future campaigns across Sales, Marketing; CS and Vans funnels

• Drive adoption and continuous improvement of social media tools, processes, and ways of working across markets

• Develop overarching Campaign Strategy Plan by translating global playbooks into regionally relevant and actionable plans for markets.

• Stay updated on industry trends, platform developments, and emerging best practices, translating them into innovative and effective social strategies

• Support ad-hoc Strategy, Social, and cross-functional initiatives as assigned, in alignment with evolving business and organizational priorities.

JOB DESCRIPTION

• Recommend, develop and refine regional organic social media strategy and activation plans to achieve optimal performance across Sales, Marketing; Customer Services, and Vans objective, including the development of overarching Campaign Strategies Plan (CSP) by translating global playbooks into regionally relevant and actionable plans.

• Ensure alignment among stakeholders on processes, timelines, and deliverables, enabling smooth and efficient campaign execution

• Effectively oversee local agencies to ensure high-quality delivery in planning and execution across markets, maintaining consistency with brand standards

• Analyze and report on success KPIs for efficient and effective organic social media activations. Formulate actionable insights and recommendations for markets and management

• Innovate and stay up to date on the latest developments and best practices to foster the learnings for the entire regional team

• Collaborate closely with cross-functional teams (e.g., Content, Paid Media, Performance) to optimize creative processes and ensure integrated campaign delivery

• Ensure smooth activation and increase adoption rate for social media management tool (e.g.: Sprinklr, Emplifi or other relevant tools) across regional markets

• Support transition into Experience Center and implementations of RACI models

• Implement Agile methodologies in day-to-day operations, leveraging tools such as Asana for effective project management

• Facilitate supplier steering and administrative support (POD, Social Scope/Projects), ensuring operational excellence and governance

  • Manage regular POD (Performance/Operations Discussions) with suppliers/vendors
  • Ensure timely monthly inputs, tracking, and documentation of performance and deliverable

EDUCATION LEVEL

Completed university degree in the field of marketing / communication science / business administration or a comparable qualification.

EXPERIENCE

• 3–5 years of experience in digital marketing, with a strong focus on organic social media strategy, including content planning, copywriting, and execution, preferably within an agency or regional setup

• Proven expertise in managing key social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, etc.), with a strong understanding of platform dynamics, audiences, algorithms, best practices, and content formats

• Hands-on experience with social media management tools (e.g., Hootsuite, Buffer, Sprinklr, Emplifi, etc.)

• Strong experience in content development, including content planning and copywriting to support campaign objectives

• Experience in agency and community management, including project management and market coordination across multiple stakeholders

• Strong communication and stakeholder management skills, with the ability to collaborate and influence across cross-functional and regional teams

• Demonstrated analytical and strategic thinking, with the ability to translate data and insights into actionable recommendations

• Proven track record in delivering high-quality projects, with strong capabilities in project management, prioritization, and problem-solving

• Strong understanding of social media trends, audience behavior, and content performance drivers, with the ability to apply insights to optimize campaign effectiveness

• Experience working in a regional or multi-market environment, with strong intercultural awareness and adaptability

KNOWLEDGE/SKILL

• Excellent command of English (spoken and written), with strong storytelling, communication, and presentation skills

• Strong understanding of social media ecosystems, including platform dynamics, content formats, algorithms, and performance metrics

• Ability to develop and implement social media strategies and best practices aligned with overall marketing objectives

• Solid knowledge of social media analytics and reporting tools (e.g., Google Analytics, platform insights), with the ability to track performance and derive actionable insights

• Familiarity with social listening tools (e.g., Brandwatch, Mention) to monitor brand sentiment and reputation

• Experience with social media management and collaboration tools (e.g., Sprinklr, Emplifi, Asana, or similar platforms) is an advantage

• Ability to analyze campaign performance and KPIs, translating data into clear insights and recommendations for markets and management

• Highly organized and detail-oriented, with the ability to manage multiple projects and stakeholders simultaneously

• Proactive mindset with a continuous learning attitude, staying up to date with industry trends and best practices

• Strong collaboration skills, with the ability to work effectively across cross-functional teams